Avoiding the 1-star effect: how cleaning affects reputation
What is the ‘‘1-star effect’’?
The ‘’1-star effect’’ refers to the significant impact that even minor cleanliness issues can have on a hotel’s reputation. A dusty corner, smelly hallway, or visible stain can turn a 5-star guest experience into a 1-star review.
The hotel industry requires a lot of attention when it comes to customer expectations. Even the smallest mistake can leave a lasting impression, and not the kind you want.
How can cleanliness affect reputation?
Cleanliness has become a decisive factor in the hospitality industry, shaping guests’ perceptions and influencing their booking decisions. An article written by the Institute of Hospitality: ‘’The importance of hygiene for guest satisfaction’’ cites research done by P&G Professionals. It shows that 78% of hotel guests believe cleanliness is the most important factor affecting their choice of staying there.
A good first impression is crucial for a hotel’s reputation. You don’t get a second chance at making one. Guests get an impression about the hotel the second they walk in. The floor is the first thing we look at when we go into a hotel room. Is it clean? Is it maintained? Vacuuming, mopping or detailing, they all go hand in hand, creating a good lasting impression.
If a guest goes into a hotel and the first impression they get is that cleaning is not on point, they certainly won’t come back. What’s worse is that they will leave a bad review and spread the word around. You might think that one bad review is not that important, but it can be enough to influence other’s opinions.
Reputation is built based on the guests reviews and opinions. If you lose their trust, it will certainly affect your reputation. That’s exactly what we want to focus on in this blog: cleaning is directly linked to reputation.
What is the role of the cleaning team?
Behind the cleaning, are the operators. Their work improves reputation and they need solutions that help them do their job better, safer, and faster. They often work under pressure and more than they should, only to meet the high standards.
It is important to also make sure cleaning solutions are efficient and sustainable. Nowadays, clients care about more than a spotless room, they want to know that cleanliness doesn’t come at the expense of the environment. Adopting eco-friendly cleaning solutions saves you more than a bad review. It reduces water usage and waste, while maintaining high hygiene standards, helping keep operators safe and healthy.
How can the co-botic 1900 Drop & Go help you and your hotel’s reputation?
The co-botic 1900 Drop & Go is more than a cleaning device, it’s a highly efficient and reliable partner for the operators.
The co-bot can handle cleaning the floor, while the operator can focus on more detailed tasks. This way, the co-bot becomes a true partner to the operators, helping them achieve the spotless room that clients expect. Traditional vacuum cleaning puts a lot of pressure on the operator, especially on their back. More than just a partner, the co-bot helps reduce physical stress, contributing to the cleaner’s overall health and well-being.
By involving the co-botic 1900 Drop & Go into the cleaning process, it can reduce cleaning time, support the health of the operator and take a 1-star review to a 5 star.
Avoid the 1-star review
Behind a 1-star review is a guest who had an expectation, but was disappointed instead. Often, it’s the quality of cleaning that determines whether the guest is satisfied or disappointed.
That’s where autonomous cleaning comes in. While the co-bot handles larger areas, the operator can focus on details that truly make a difference and help avoid that 1-star review.
